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Emerging Technology

Technology-driven expertise for your Metaverse journey

A PwC India Product

Transform the way you engage with your clients. Say hello to the metaverse.

The metaverse is an interactive digital environment with a virtual paradigm where one can engage with others through various emerging technologies. Enabled by Web3.0, and featuring interconnected, decentralised virtual environments, metaverse allows organisations to engage with clients in a truly immersive experience.

How does it work? The key technology drivers for the building and adopting metaverse include artificial intelligence (AI), low/no-code platforms, blockchain, cybernetics, 5G and edge computing, digital identity models, community and power platforms, and virtual reality (VR).

Challenges organisations face while kick-starting their Metaverse journey

Interoperability Complexities

Navigating the challenge of interoperability between diverse technologies and platforms within the metaverse, ensuring seamless communication and integration across virtual environments

Content Standardisation

Addressing the need for standardised content creation and delivery methods to ensure a consistent and immersive user experience across the metaverse, mitigating potential fragmentation issues

Privacy and Security Concerns

Managing the intricate balance between providing personalised experiences and safeguarding user privacy, along with addressing security vulnerabilities inherent in the interconnected nature of the metaverse

Talent Acquisition and Skill Gaps

Overcoming the scarcity of skilled professionals in metaverse technologies, coupled with the need to upskill existing talent, to effectively develop, manage, and innovate within the evolving metaverse landscape

Why should you consider starting your metaverse journey with PwC?

The Emerging technology team at PwC India is here to support you in your metaverse journey by keeping up with the latest technological and infrastructure advancements. Elevate innovations and customer experience which can accelerate growth and strategically drive your organisation ahead.

01

New avenues of business: The metaverse unlocks new avenues of business across digital real estate and e-commerce.

02

Attractive marketing and improved customer experiences: Metaverse allows extremely personalised immersive experiences and interactive engagements with customers and clients for experiential marketing enhancement.

03

New product launches: Co-create advanced concepts and prototypes with potential users. Accelerate the product development cycle and help predict the success of an innovation.

04

Embedded finance opportunities: In the metaverse space, users can be offered various financial solutions such as loans, buy now pay later (BNPL) schemes, payment wallets and insurance at various points in the customer journeys

05

Employee engagement and training: Metaverse can empower upskilling for the new world and result in the development of highly skilled labour with the gamification of training modules.

Speak with an Expert

Get in Touch

Product Owners

Manpreet Singh Ahuja

manpreet.singh.ahuja@pwc.com

Aman Goel

aman.goel@pwc.com

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