e-RUPI: Revolutionising prepaid payments

PwC India
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e-Rupi, a digital payment solution introduced in India, has the potential to revolutionise prepaid payments by providing a secure, efficient, and targeted way to disburse funds. Unlike traditional payment methods, e-Rupi operates on a voucher-based system, ensuring that the financial assistance reaches the intended beneficiaries directly and eliminates the risk of misuse or leakages. Through mobile phones and the internet, this technology allows seamless transactions without the need for a physical card or bank account.

e-Rupi can enable government bodies, NGOs, and corporations to allocate funds for specific purposes such as healthcare, education, or social welfare programs. The system ensures that the funds are utilised appropriately, promoting financial transparency and accountability. Additionally, e-Rupi fosters financial inclusion by reaching the unbanked and underprivileged populations, providing them with access to essential services and resources.

Furthermore, e-Rupi enhances convenience for both consumers and merchants, reducing transactional friction and promoting a cashless economy. Its secure and traceable nature mitigates the risks associated with cash transactions, making it a preferred choice for prepaid payments.

Read this report to understand how e-RUPI aims to address the gaps in current prepaid instruments by becoming the foremost digital and mobile-based solution for the banked and unbanked population across India.

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