Challenger banks and the future of digital banking

PwC India and Associated Chambers of Commerce and Industry of India (ASSOCHAM)
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Challenger banks are disruptive financial institutions without traditional physical branches. At the forefront of digital banking, these banks are efficient and agile entities that have their operations exclusively online and leverage cutting-edge technology to streamline and manage financial services. With extreme focus on user-centricity, these banks are enabled by AI and blockchain and similar technologies to offer seamless and customer-friendly experiences, challenging the norms of traditional banking.

Challenger banks specialise in providing hyper-targeted financial solutions personalisation, tailoring services based on individual customer needs and behaviours. By Introducing features such as real-time transaction notifications, budgeting tools, and intuitive mobile interfaces, these banks have been able to adapt rapidly with evolving market demands. Additionally, these banks tend to have lower operational costs, enabling them to offer competitive fees, higher interest rates, and faster loan approvals.

Read this report by PwC to understand how challenger banks are overcoming the challenges of traditional banks and revolutionising the overall banking industry. Also, learn about the position of challenger banks in Indian and global markets.

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